Black Cabs & Blue Jeans | Levi’s Print Workshop
Last week Levi’s opened their London-based Print Workshop in the Regent Street store, the fifth of its kind for Levi’s following previous workshops in San Fransisco, Los Angeles, New York and Berlin. The Levi’s Print Workshop is an ongoing series celebrating the craft and process of hands-on printmaking and print techniques. This latest instalment is in partnership with renowned graphic artist, Anthony Burrill, with a series of exclusive Print Workshop-centric statement tees available to either buy pre-printed or print fresh in-store.
In addition to the Burrill prints, Levi’s are running a daily challenge to Tweet through your London inspired slogans and quotes to the Levi’s UK Twitter with the chosen quote printed and sold in-store the following day. I shot through a few pithy quips with my “Black Cabs & Blue Jeans” statement making the cut for day six. Keen to see the in-store screen printing setup I head in to Regent St to check out the workshop and print up a few of my own tees for the folks back home. All the typefaces, typesetting and screens were all handled by the Levi’s Workshop team, with the printing carousel setup in the front half of the store inked up and ready to go. Stumbling across both People of Print and Wicked Printing in the process was an added bonus, putting me a little closer to finding somewhere in London to get my massive A0 silk screens exposed. It was cool to see a few photos of my tee popping up on my the Levi’s feed and flex my squeegee skills for the first time since leaving Aus. Having designed a tee or two(thousand) in the past, it would have been extra rad to see the daily slogans set in the same lockup as the Burrill prints to give them a little more clout - but all in all, Tweet to tee in 24 hours ain’t half bad. Original Content. © All images copyright The Fold.